Statement of intent

 

Brief 3: Magazines and online

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)

To make my Brand “The Spice of life” appeal across multiple products I have chosen a variety of topics. I have chosen some of the most popular hobbies that can appeal to most young target audiences. Hobbies like Gaming and Sport can appeal to a younger target. However, Topics such as tourism and Food (Cooking) can appeal to a younger audience for solo traveling or travelling with friends. Both audiences can enjoy topics such as Technology or Films as there is more of a variety of content and products that can be reached.  Having a multiple topics and products and items that are released in the year of the magazine release allows a younger audience to read the magazine. Items such as a PlayStation or a Nintendo switch could appeal to a younger audience for recommendations or choosing what game or console to buy. This could also be applied with Film genres. Horror Genre would also appeal to a younger audience because of authors and merchandise such as Funko pops and other Action figures. Where science fiction or Animation would appear to a younger audience because of the lighter content involved within the genre conventions. Streaming services such as Netflix and Disney plus use a wide range of genre Using a mixed tone of colours will help when considering the mixed age range. Colours such as Dark blue or Gold could be used on the magazine cover to appeal to the mixed audiences. This could be used in the Masthead as Gold is an eye-catching colour. A large Bold font will be more eye catching towards the audience as it stands out in the dark background. Colours such as Black will stand out on a white, grey or silver background. A white font however can stand out on more different colours and still be eye catching.    Photos can be used to visually show the readers what is being represented in the magazine. The images will mostly determine the colour scheme of the content pages as the colour scheme will need to match. The website will be interactive and simple to use. This would be more accessible for everyone including parents when purchasing the magazine. Any videos featured will be linked to contents involved In the magazine. This could be promotional video or a speech. A speech mentioning what the magazine is about and how the brand will be effective to representing the audience / needs for matching the brief.